New Standards for Long-Term Business Survival is a free, 30-page, easy-to-read, introductory booklet that briefly explains what sustainability is, why it is important, and how it is being successfully implemented in businesses around the world. Included in its pages are:
- a brief history of contemporary sustainability (in a business context),
- an overview of the subject areas that sustainable-thinking encompasses,
- examples of the innovations and financial benefits that derive from sustainable initiatives, and,
- a 10-page checklist designed to help businesses pinpoint their weaknesses in regards to long-term thinking and increasing market-force changes.

Over 20 international business and environmental organizations have now joined together to distribute New Standards for Long-Term Business Survival in a bid to help raise business and living standards in communities and industries around the world. Among these organizations are:

• Academy of Business in Society (EABIS),
• Change.org,
• CSR Europe,
• European Environmental Bureau (EEB),
• European Commission (EC),
• European Foundation for Management Development (EFMD),
• Global Reporting Initiative (GRI),
• Global Text Project,
• Globally Responsible Leadership Initiative (GRLI),
• International Business Leaders Forum (IBLF),
• Kozminski University,
• Product-Life Institute (PLI),
• Responsible Business Forum (FOB).

'One leaves (The Sustainable Business) hoping that it represents the future of business education… Our economic and environmental health could use a large shot of this kind of thinking.'
Jeff McIntire-Strasburg, Sustainablog


'Highly recommended... especially if you or your business are just delving into sustainability. Even if you are a veteran in this field, there is much to be gained from it. If you are wrestling over a specific philosophical topic or practical decision related to sustainability, there is a good chance you can find something in here to help you.'
Zachary Shahan, Earth & Industry


'...easy to read and comprehend, even to complete sustainability novices... an excellent tool for anyone considering adopting more sustainable practices in their organisation.'
Maria Talbot, CSR International


'As enlightening as it is helpful... employees, managers, entrepreneurs and students will all benefit...'
Susan D. Harper, Triple Pundit (People, Planet, Profits)


'Read This! Business schools are encouraged to take notice and make use of this publication.'
Denise Recheis, Reegle News

CLICK HERE TO DOWNLOAD